In modern times, video has become a powerful tool for businesses of all sizes to communicate their message effectively. Whether creating promotional videos, HR recruiting videos, serious corporate training videos, fun corporate films, or engaging corporate communications content, high-quality corporate videos can capture the attention of your target audience and leave a lasting impression.

However, not every digital marketing agency or video production company has the chops needed to serve the corporate client. Choosing the best corporate video production services for your growing business can be challenging. With so many options available, making an informed decision that aligns with your goals and budget is paramount.

Read on to learn more about the essential factors to consider when selecting corporate video production services in New Jersey that will take your business to new heights.

Understanding Your Business Needs

Before embarking on the journey of hiring the best corporate video production services, you should consider the following:

• Determine a clear understanding of your business needs and objectives.
• Define the purpose of your video and identify the target audience you want to reach.
• Is the goal of your video content to promote & increase brand awareness?
• Do you need corporate training videos to educate your employees?
• Is there an opportunity to be creative in your approach, perhaps telling a powerful story will create a meaningful communications tool for your company?

By clarifying your goals & KPI’s, you will be armed with information that can help narrow your search and find a corporate video company specializing in your specific requirements.

Evaluating the Past Work and Portfolio of Corporate Video Production Companies

One of the most effective ways to assess the quality and style of a corporate video agency is by evaluating their past work and portfolio. Take the time to watch their previous corporate videos and see if they resonate with your brand. Look for coherence in storytelling, visual aesthetics, and production value. Pay attention to the level of professionalism and attention to detail in their work. Read testimonials from previous corporate clients and beware of companies that pay for fake reviews.  If possible, reach out to their previous clients to get firsthand feedback on the experience of working with the production company.

Expertise and Team Composition

A crucial aspect to consider when choosing corporate video production services is the expertise and composition of the production team. Many video companies in NJ have contracted since the pandemic, and chose to never re-hire any full time staff. Others purport to have a large team, even showcasing a dozen or more headshots on their website, but in actuality, do not employ anyone.  Instead, they hire cheap freelancers and college students to fulfill roles on their productions. A skilled and experienced full time team will have a deep understanding of corporate video services, such as;

• Logistics/planning
• Storytelling in a corporate environment
• Interview coaching
• Meaningful visuals
• Lighting in offices
• Sound design
• Editing with purpose

The right team will be able to bring your vision to life and create a visually captivating and engaging video. Look for corporate video production services that have a diverse team of full-time professionals, including directors, cinematographers, scriptwriters, and editors. A team with a broad range of expertise will ensure that every aspect of your video production is handled with the utmost care and attention to detail.

Legitimacy and Reputation

In an industry full of options, verifying the legitimacy and reputation of the corporate video agency you are considering is essential. Start by checking their online presence, including their website, social media profiles, and client testimonials. Look for reviews and ratings on reputable platforms like Google, Yelp, or industry-specific directories. A production company with a solid reputation will have positive feedback from satisfied clients and a track record of delivering high-quality videos. Ask them how many of their staff are full time and whether you will work with the same people who are selling you their services. Additionally, ensure that the production company is insured, as many corporate buildings in New Jersey will not allow production crews with gear on the premises without a specific COI naming the building management.

Return on Investment

When investing in corporate video production services, consider the return on investment (ROI). A reputable production company should understand the importance of creating videos that not only look great but also deliver tangible results for your business. During the selection process, do the following: 

• Ask the production company about its ROI approach.
• Inquire about how they measure “success.”
• Ask them for case studies and testimonials that showcase how their videos have met goals.